How to Make Money with Email Marketing by Robert Scott Corbett

Author:Robert Scott Corbett
Language: eng
Format: epub
ISBN: 9780132730365
Publisher: FTPress

Also, the more you respect your list and give them something of value that holds their interest, the more likely they are to rave about you to their friends, spreading the word about you in the most valuable way possible: through word-of-mouth and forwarding referrals. And remember, no amount of marketing can match the power of a personal referral.

Even though everyone is very busy and seems to be overwhelmed by marketing messages these days, people are going to spend their money somewhere. They’re going to fill their day with something. If you’re in their inbox, they just might spend it with you and your business. If you’re not, then your chances of getting that sale are iffy at best.

Also remember, keep your subscribers interested. Reward them for opening your emails by offering them great value in the form of good advice, great information, and interesting stories they won’t find anywhere else. Throw some great offers into the mix, too, and they’ll choose you over your competitors when they’re ready to spend. When they need the help or the service or the product that you provide, you’ll be the first name that comes to mind, and they’ll come knocking at your door.

For advice on just how to do this, on how to get your readers to appreciate you for marketing to them, read on.

Who Are Your Customers, Anyway? Creating a Customer Avatar

As you create email campaigns and write specific emails, always keep your distracted, overwhelmed, and suspicious readers in mind. I suggest that you create and then speak directly to a customer “avatar,” complete with a name, demographic info, and a detailed description of their likes, dislikes, key concerns, and attitudes. Put up a picture of him

or her. Get to know them, speak to them directly in your emails, and they will respond.

I got a tour of the Lands’ End facility last summer, and I noticed that they use these avatars (such as “Kate,” a married, 45-year-old working mom with two children who likes fashion, but loves value) in every aspect of their product design process in order to stay focused on the needs and wants of their target market. Using a specific avatar is a way to remind yourself that in everything you do, you are asking a real person to invest their limited attention and time in you. Make them glad they did.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.